Tips for Choosing the Right Call Tracking Software for Your Company
Finding the best call tracking software for your company involves many critical issues that you can easily miss unless you are careful enough. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.
Once you start looking around, you will find that there are many products and vendors available. Before you choose a certain call tracking software solution, look into the following:
What you want to do with call tracking is publish unique numbers from one campaign to another. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.
Integration with Current Systems
You can boost the benefits of your call tracking software when it can be integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. This can lead to a waste of resources otherwise.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions offer a wealth of information about your target customers. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.
When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only get one that you can afford to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.